01
Join your team as an embedded senior product designer. I turn complex requirements into clear, shippable experiences, working with product and engineering from discovery through delivery.
02
Find the right problem to solve before committing to build. I help you validate user needs, set product direction and prioritise a roadmap your team can act on.
03
Make complex products easier to understand and scale. I design clear workflows and map the information, relationships and permissions behind them, helping your team avoid rework and build from a shared model.
04
Improve how product, design and engineering work together. I help teams clarify decisions, handoffs and working practices so they can reduce friction and keep delivery moving as they grow.
About Me
My route into product design wasn’t a straight line. I started in graphic design and marketing, then moved into the digital space, helping build technology and product functions. That mix shaped how I see the whole experience a person has with a business, from first contact to achieving their goals.
I enjoy learning from the people around me and exploring new technologies as they emerge. I look for practical ways they can speed up processes and help teams learn sooner, while keeping the focus on people and the problems we’re solving.
I like to lead by example, setting a clear bar, creating the conditions for people to do their best work, and watching them grow into that standard and raise it further. We do our best work together, sharpening the experience for users while staying alert to the opportunities for the business.
Experience
Schneider Electric, London
Zeigo, London
Acentus Real Estate, Liverpool
Infinity Glass, Cheshire
Freelance, Cheshire
Skills
Design Vision & Strategy
Zero-to-One Product Design
Design leadership
User Research & Usability Testing
Rapid Prototyping (AI-Assisted)
Design Systems
Stakeholder Management
Education
Staffordshire University
BSc (Hons) Film Tech
2003 - 2007
